Dashboard

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⚠ Shadowban Alerts All accounts →
Top Growing Accounts 7-day winners
Throttle Risk Manage →
IG-Ready Posts Top performers →
⚠ Flags — Underperforming Posts
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⚠ Flags — Repetition Risk
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📅 Scheduled in Metricool
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Recent Virals
Activity

Accounts

IG / TikTok / YouTube accounts · Shadowban tracking · Follower growth
Shadowban check: When a post's 1h views drop below 5% of the account's typical, the account auto-flags as suspected. Confirm or dismiss in the account detail drawer.

Viral Log

Isolate what worked → farm variations → evolve before throttling
When a video pops: log all 5 variables (hook/sound/outfit/setting/caption), pick ONE to test, post 5–10 variations changing only that. Evolve every 5–7 posts.
The ENVY Playbook
TikTok → Instagram arbitrage.
Turn each creator's TikTok feed into a viral-content factory, then arbitrage the winners onto Instagram and the rest of the stack. If a VA is unsure what to post, this is the answer.
Volume on TikTok → Spot the winners (1h velocity) → Repost top 20% to IG → Farm variations → Log + evolve
Cadence Time slots Pillars Viral thresholds Repost protocol Variation farming Shadowban response Warm-up Trends & sounds Hygiene Reviews Platform mechanics Daily default Escalation

1Daily posting cadence

Total target: 10–14 pieces of content per creator per day across the stack. Non-negotiable for accounts in growth phase.
4
TikToks / day
Spread across morning · lunch · evening · late.
2 + winners
Instagram Reels / day
2 baseline. Plus repost any TT viral within 4h.
4–6
IG Stories / day
Engagement filler — BTS, polls, low effort.
2–3
Threads / day
Cross-post strongest IG hooks. Conversational.

2Time slot map

Targeting US/UK males 18–35. Times in EST — adjust per creator's primary audience. Each creator picks 4 slots, VA enforces by scheduling 24h ahead in Metricool.
SlotTime (EST)VibeFormat
Morning7–9 AMGym, coffee, OOTD prepPOV, transitions
Lunch11 AM – 1 PMFlirty, lifestyleHook-driven
Evening5–7 PMOutfit reveals, mirror selfiesHigh-production
Late9–11 PMBedroom vibe, voiceoverIntimate, slow

3Content pillars

Every creator runs four pillars. Tag each post by pillar in the Posts tab. Weekly review: which pillar drove the most viral hits?
Aesthetic 40%
Hook 30%
Body 20%
Voice 10%
Aesthetic / lifestyle — 40%
POVs, OOTDs, locations. Builds the brand. Most volume.
Hook-driven / POV — 30%
First 2 seconds is everything. Drives discovery and reach.
Body-focused — 20%
Gym, transitions, fits. Drives saves and shares.
Personality / voice — 10%
Talking to camera, opinions, voiceover. Drives loyalty.

4Viral thresholds

Shared language for every VA. These match Settings → Integrations and the auto-flagging in OpsCRM.
5k+
@ 1 hour
Early winner. Watch closely. Get ready to repost if 24h confirms.
100k+
@ 24 hours — CONFIRMED VIRAL
IG repost within 4h. Log in Viral Log with all 5 variables.
250k+
@ 72 hours — sustained breakout
Farm 5–10 variations of this exact angle over the next 7 days.
1M+
lifetime
14-day campaign locked to that angle. Brief whole team.

5The repost protocol — TT → IG

When a TikTok hits 100k @ 24h, VA executes this checklist within 4h. Total time: 15–20 minutes.
  1. Download source TikTok without watermark. Use SnapTik or SSSTikTok.
  2. Re-edit for IG. Trim first 3 seconds (IG audiences scroll faster). Re-overlay hook text at ≥48pt, top third. Strip any TikTok handle if visible. Replace audio if there's an IG copyright issue.
  3. Caption rewrite. 1–2 sentences with a soft CTA + niche hashtags. Include creator's TikTok @ at the bottom.
  4. Post to IG within 4 hours of viral confirmation.
  5. Cross-post to Threads within the same hour with a 1-line teaser.
  6. Twitter/X: still frame + provocative line linking to the IG reel.

6Variation farming

When a TikTok pops, don't repeat — vary one thing at a time. The 5 variables are hook, sound, outfit, setting, caption.
  1. Log it in Viral Log with all 5 variables filled in.
  2. Pick ONE variable to test — usually hook or sound, they shift fastest.
  3. Post 5–10 variations changing only that variable over 7 days.
  4. Stop when 2 consecutive variations underperform. The angle is cooked — evolve.
  5. Track theme_streak. OpsCRM auto-flags after 5 consecutive same-theme posts.
Rule
Don't move on while it's still working. Don't keep flogging when it's dead.

7Shadowban response

OpsCRM flags an account as suspected when 1h views drop below 5% of that account's typical baseline.
StatusProtocol
SuspectedPause that account 24h. Day 2: 1 generic-safe video (no hashtags, no spicy thumbnail). Day 3: 1 more low-key. Day 4: resume normal cadence.
ConfirmedSwitch primary production to backup account. Original goes dormant 7 days. Day 7: gentle resume at 1 post/day for 5 days, then full cadence.
RecurringAccount is burned. Promote backup to main. Spin up a new account using warm-up protocol.
Don't
  • Don't post explanation content (“if anyone is seeing this, IG shadowbanned me”)
  • Don't message platform support unless it's been 14+ days
  • Don't switch IPs / devices mid-recovery

8New account warm-up

Before any new IG/TT account hits full cadence, it needs to look human. Follow this 21-day ramp.
DayTikTokInstagram
1–71 post/day. No hashtags, no DMs. Follow 5–10 niche accounts.1 post/day. 3 stories. Follow 10 niche accounts.
8–142 posts/day. 3–5 hashtags max.2 posts/day. 5 stories. Full hashtag stack.
15–21Ramp to 3 posts/day.Ramp to 2 posts/day. Repost protocol active.
22+Full 4 posts/day.Full 2 posts/day + Stories + Reels.
Never during warm-up
  • Don't switch IPs / devices mid-warmup
  • Don't post identical captions across multiple accounts
  • Don't follow more than 20 accounts/day

10Account hygiene

Things that get accounts flagged — if any happen, log in the creator's notes.
Account-killers
  • Same caption posted across multiple accounts in same week
  • Same hashtag set repeated 7+ days running
  • Following >20 accounts/day from a fresh account
  • Posting from same IP across more than 2 accounts simultaneously
  • Buying engagement (followers, likes) — TT and IG both detect within days now
  • Linking to OF directly from IG bio — use linktree / beacons

11Review cadence

What gets measured gets executed. Schedule these into the team calendar.
CadenceWhatWhere
DailyPosting tracker — every creator hits quotaDaily tab
DailyShadowban alertsDashboard
WeeklyPer-creator: 7d views delta, follower delta, viral count, shadowbansReports tab
Weekly — Mon 10amTeam review: 3 best posts of week, what worked, replicateTeam meeting
MonthlyRevenue per creator vs content output. Re-allocate VA hours to winners.Spreadsheet
QuarterlyPillar mix audit. Niche pivots. Account retirements.Strategy review

12Platform mechanics

Each platform's algorithm rewards different things. Tune the format to the platform.
TikTok
Optimises for completion rate
  • Hook in <2 seconds (visual + text overlay)
  • Length 7–15 seconds for max retention
  • Last frame loops into first frame
  • Trending sound > evergreen 95% of the time
Instagram Reels
Optimises for watch loops + saves
  • 7–9 second sweet spot
  • First frame must be pause-worthy (mirror selfie thumbnail)
  • Save bait: text implying “save this for later”
  • Caption 100–150 chars (IG truncates after)
Twitter / X
Text > visual
  • Quote-tweet bigger niche accounts
  • Controversial takes drive engagement
  • Selfies as standalone tweets, not threads
Threads
Conversational + cross-promo
  • Shorter than tweets
  • Hot takes get distribution
  • Cross-promote IG / TT
  • Reply to bigger niche accounts to surf reach

13The 4–2–repost daily default

If a VA reads nothing else, this is the default daily prescription. Tick each one off in the Daily tab as it goes out.
  1. 4 TikToks across morning / lunch / evening / late
  2. 2 Instagram Reels at lunch and evening
  3. Repost any TT ≥100k @ 24h to IG within 4h
  4. Plus stories, tweets, Threads from the rest of the cadence map
If you can't fit it all in — priority order
TT morning→ TT evening→ IG lunch→ TT lunch→ IG evening→ TT late→ everything else

14Escalation

Things that need admin attention immediately. Anything else — log in the creator's notes for next weekly review.
Tag an admin now
  • 2+ creators with confirmed shadowbans in the same week
  • Any creator with 0 posts logged for 48h
  • Any TikTok hitting >1M views (lock the campaign, brief the team for the 14-day mirror)
  • Any DMCA / legal notice on a creator account
  • Any platform sending a community guidelines warning
Owner: Kash · ENVY Command Centre · Update monthly when platform algos shift.

Daily Posting Tracker

Posts going out today, per creator
Daily quota: ● 1 post · ● 2 · ● 3 · ● 4+. ● 0 posts means none gone out yet.

Post Tracker

Existing posts · Growth snapshots · IG repurposing candidates
IG-Ready = anything performing above the threshold (currently 100k views). Adjust in Settings. High-view posts are repost candidates for Instagram.

Creators

Per-creator pipeline · Theme rotation · Throttle tracking
Theme rotation: Same theme yes, same exact format no. Throttling kicks in around post 7. Evolve a variable every 5–7 posts.

Tasks

Tick to mark done · Click any task to edit

Network

All Metricool brands · scheduled posts · per-platform reach
Brands
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Users & Access

Admins see everything. VAs see only assigned creators & own tasks.

Data & Settings

Backup · Import · Threshold tuning
Thresholds

Tune what counts as "IG-ready" and what flags a post as viral.

default 100,000
default 5,000
default 100,000
API Integrations

Plug in API keys to enable Metricool scheduling sync and AI content idea generation.

Get one at console.anthropic.com → API Keys
Metricool → Account → Profile → API
The brand to show in the dashboard scheduling widget
Flag a post if 1h-views drop more than this % below the account's average
Backup

All data lives in this browser. Export regularly — VPS backend coming next.

Bulk import creators

Upload a JSON file containing an array of creators. Each entry should match the creator schema (name, niche, tags, notes, etc.). The 54-creator ryftbot roster is loaded automatically when you first run node init.js on the server.

Keyboard shortcuts
⌘+KCommand palette / search
NNew item in current tab
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EscClose drawer / palette
1–8Jump to tab (1=Dashboard, 3=Accounts, 4=Viral, etc.)

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ENVY.
Command Centre · Sign in
First time? Run node init.js on the server.